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Magazine Ads

White Label Scotch Ad from Esquire Magazine in 1982

White Label Scotch Ad from Esquire Magazine in 1982
Magazine Ads

All White Label Scotch Whisky ads (with images and texts from the printed ads) from Esquire Magazine in 1982.

White Label Scotch Ad from Esquire Magazine, 1982
White Label Scotch Ad from Esquire Magazine, 1982, 01

HE WAS never elected. But every night “Mayor” Orlo McBain is the last man to walk the streets of Culross, Scotland. He checks a knob, closes a gate and goes his way. The good things in life stay that way.

Preferred for smoothness, Dewar’s never varies.

Authentic. The Dewar Highlander

Blended Scotch Whisky • 86.8 Proof • © 1981 Schenley Imports Co., N.Y.

White Label Scotch Ad from Esquire Magazine, 1982
White Label Scotch Ad from Esquire Magazine, 1982, 05

IN Comrie, Scotland, Campbell’s is always closed on Saturday afternoon … unless, of course, you’re kin. The good things in life stay that way.

Preferred for smoothness, Dewar’s never varies.

Authentic. The Dewar Highlander

Bottle Front Label

“White Label”

Dewar’s Blended Scotch Whisky

100% Scotch Whiskies

Product of Scotland

Blended and Bottled by John Dewar & Sons Ltd.

750ml (25.4 FL.OZ)   86.8 Proof Perth Scotland

Distilled, Blended and Bottled in Scotland

Sole Distributors in U.S.A. Schenley Import Company New York, N.Y.

White Label Scotch Ad from Esquire Magazine, 1982
White Label Scotch Ad from Esquire Magazine, 1982, 08

WHEN Postman Mackenzie of Perthshire, Scotland, makes a delivery …  it’s always special. The good things in life stay that way.

Preferred for smoothness, Dewar’s never varies.

Authentic. The Dewar Highlander

Blended Scotch Whisky • 86.8 Proof • © 1982 Schenley Imports Co., N.Y.

White Label Scotch Ad from Esquire Magazine, 1982
White Label Scotch Ad from Esquire Magazine, 1982, 12

In Scotland’s Strathdearn vale, breeding fast hunters is more than a matter of pride. It’s a family tradition. Like father, like son, like grandson. The good things in life stay that way.

Dewar’s “White Label” never varies.

Authentic. The Dewar Highlander

Blended Scotch Whisky • 86.8 Proof • © 1982 Schenley Imports Co., N.Y.

White Label Scotch

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books