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Magazine Ads

Signet Whiskey Print Ad from Esquire Magazine, 1939, 12-December

Signet Whiskey Print Ad from Esquire Magazine, 1939, 12-December
Magazine Ads
Signet, Straight Rye Whiskey Print Ad from Esquire Magazine, 1939, 12-December, p.031
Signet, Straight Rye Whiskey Print Ad from Esquire Magazine, 1939, 12-December, p.031

Your TASTE, too, has changed!

Yesterday

The more heavily ornate the furnishings, the more fashionable was your “parlor” in the Nineties. On “company night, after a heavy dinner, guests adjourned to this musty atmosphere and partook of the potent whiskies that were the spirits of the times. You would probably find these whiskies too heavy for you, hut they were all that were available then. Light-bodied Signet is the first bonded whiskey of its kind … created especially to satisfy your advanced taste.

And Today

As different as your cheerful living room and the old-fashioned “parlor” are Signet and yesteryear’s whiskies. For Signet, like your home, was designed for your more discriminating taste. Distilled differently, it was oven aged differently—in oaken casks pre-mellowed by use in ripening other fine whiskies. And Signet matured under constant summer temperature for 4 years before it was bottled in bond under U. S. Government Supervision. It is full 100 proof, yet light … gloriously flavorful yet amazingly delicate. Ask for delicious Signet today at your favorite bar or package store.

5 years after Repeal … Here is the First Bonded Whisker of its kind

The Signet Secret

The charred oak casks in which Signet mellows fin 4 years are seasoned by prior use in aging other whiskies from our own distillery. You can’t appreciate what a delicious difference this mikes until you taste Signet! 100 proof.
This whiskey is 4 years old

1939, Hiram Walker & Sons Inc., Peoria, Illinois

Signet

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books