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Magazine Ads

Signet Whiskey Print Ad from Esquire Magazine, 1939, 06-June

Signet Whiskey Print Ad from Esquire Magazine, 1939, 06-June
Magazine Ads
Signet, Straight Rye Whiskey Print Ad from Esquire Magazine, 1939, 06-June, p.035
Signet, Straight Rye Whiskey Print Ad from Esquire Magazine, 1939, 06-June, p.035

Along With Your Clothes and Your Clubs …
Your TASTE, too, has changed!

Remember Way Back When …

… the corner loungers jeered at golf as “cow-pasture pool”?
… and the players slugged sluggish gutta-percha
balls with clumsy clubs?
… and dressed in heavy clothes that looked as though they’d been designed by a Scottish cartoonist who haled golf?
… and toasted the 19th hole in a “slug” of heavy-bodied whiskey in tune with those times
… and as foreign to your taste as their tweeds?

But Now, The Scene Changes …

Of course you don’t remember. Times … tastes … have changed … but up to now, not bottled-in-bond whiskies.
Signet’s the first bonded whiskey of its kind! Delicate in flavor and bouquet. Gloriously rich and ripe, yet as light-bodied as Scotch.
Because Signet is aged like the finest Scotch and Canadian whiskies and French brandies—in aged wood! In casks pre-mellowed by prior use in aging other fine Hiram Walker whiskies.

Signet … It’s aged in aged wood First Bonded Whiskey of its kind

Signet

Here’s the Secret

All the great liquor, of the world—the finest Scotches, the noblest brandies, the proudest Canadian whiskies, are aged as Signet is aged. For Signet is aged in casks pre-mellowed and enriched by prior use in aging other fine whiskies in our own distillery. That’s the secret of the light body, delicate flavor, “clean” bouquet. That’s why Signet is the first bonded whiskey of its kind!

This whiskey is 4 years old.
100 proof

1939, Hiram Walker & Sons Inc., Peoria, Illinois

Signet

Previous articleOld Mr. Boston Print Ad from Esquire Magazine, 1939, 07-JulyNext article Signet Whiskey Print Ad from Esquire Magazine, 1939, 10-October

About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books