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Rose’s Lime Juice Ad from Esquire Magazine 1986 & 1987

Rose’s Lime Juice Ad from Esquire Magazine 1986 & 1987
Magazine Ads

All Rose’s Lime Juice ads (with images and texts from the printed ads) from Esquire Magazine in 1986 and 1987.

Rose's Lime Juice Ad from Esquire Magazine, 1986, 06
Rose’s Lime Juice Ad from Esquire Magazine, 1986, 06

She combines lace with lamé. Chiffon with sharkskin. And cranberry juice and soda with a splash of our time-honoured British lime juice. Is nothing sacred?

Rose’s Lime Juice.

The Uncommon Denominator.

Carmel Johnson Photographed by Perry Ogden Rose Holland House Incorporated.

Rose's Lime Juice Ad from Esquire Magazine, 1986, 09
Rose’s Lime Juice Ad from Esquire Magazine, 1986, 09

Introduce a 19th-century British lime juice to a 20th-century lounge lizard and you must expect a few curious developments. Lime and Lager, for instance.

Rose’s Lime Juice.

The Uncommon Denominator.

John Lurie Photographed by Perry Ogden © 1985 Rose Holland House Incorporated.

Rose's Lime Juice Ad from Esquire Magazine, 1986, 11
Rose’s Lime Juice Ad from Esquire Magazine, 1986, 11

What do a sugar baby and dance’s post-punk prince have in common? One classic step. Rose’s. Poured gracefully in everything from a Virgin Mary to a Margarita.

Rose’s Lime Juice.

The Uncommon Denominator.

Ann Miller and Michael Clark Photographed by Annie Leibovitz © 1986 Cadbury Schweppes Inc.

Rose's Lime Juice Ad from Esquire Magazine, 1987, 08
Rose’s Lime Juice Ad from Esquire Magazine, 1987, 08

And so they met, the chronicler of the historical and the chronicler of the hysterical. And the word was Rose’s. Splashed liberally in a vodka and tonic, and a diet cola.

Rose’s Lime Juice.

The Uncommon Denominator.

Arthur M. Schlesinger, and Tama Janowitz for Roses Lime Juice. © 1987 Cadbury Schweppes Inc.

Rose's Lime Juice

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books