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Ron Carioca Rum Ad from Sports Illustrated in 1959

Ron Carioca Rum Ad from Sports Illustrated in 1959
Magazine Ads
Ron Carioca Rum Ad from Sports Illustrated 1959
Ron Carioca Rum Ad from Sports Illustrated 1959-07-13

CARIOCA RUM

makes every drink SING!

Puerto Rican Rum • White or Gold Label • 80 Proof • Schenley Import Co., N. Y.

Ron Carioca Rum Ad from Sports Illustrated 1959
Ron Carioca Rum Ad from Sports Illustrated 1959-12-14

Ron CARIOCA

PUERTO RICAN RUM

Makes a drink SING!

Try the exotic new “carioca voodoo”

It’s a spellbinder of a drink and it’s so easy to make!

  • 1 oz Ron CARIOCA (White or Gold)
  • 1 oz. SAMOVAR VODKA
  • ½ oz. Grenadine — Juice of ½ lemon

Shake vigorously with ice; strain.

Excitement sparks any drink made with Ron CARIOCA the finer Puerto Rican Rum that “makes a drink sing!”

Puerto Rican Rum • White or Gold Label • 80 Proof • Schenley Import Co., N. Y.

Ron Carioca Rum

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books