All Puerto Rican Rums ads (with images and texts from the printed ads) from Esquire Magazine in 1985.
Rum on the Rocks. The New American Classic.
All across America more and more people are making Puerto Rican white rum a classic drink because it’s smoother than vodka or gin.
Making tracks across the lovely Vermont Landscape, Tex and Kimet Laidlaw know they have the reward of a Puerto Rican white rum on the rocks awaiting them at the end of their cross-country trek.
New York’s Jack Putnam is a perfectionist, whether it be rigging for his model or his drink, white rum.
At home in San Juan, President of Condado Travel, José Targas and wife Carmen. Their drink: white rum.
At their beautiful Ponderosa Ranch home at Incline Village on Lake Tahoe, Nevada, Joyce and William Anderson enjoy a warm fire with Puerto Rican white rum on the rocks.
There’s nothing like white rum to cap off the last run at Squaw Valley, according to ski instructor Tim Reeve and wife Linda.
Judith and Jimmy Dilday at the home of friends Karen and Eddie Williams in Braintree, MA, debate the outcome of Sunday football while they agree on their choice of drink, white rum on the rocks.
Puerto Rican white rum has a smoothness vodka or gin just can’t match. Because it’s aged one full year-by law.
Having winter the warm, sunny, white rum way in San Juan are attorney Alvaro Cifuentes and wife Jeannie.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
©1984 Government of Puerto Rico