All Puerto Rican Rums ads (with images and texts from the printed ads) from Esquire Magazine in 1983.
Puerto Rican White Rum is six ways smoother than gin or vodka.
- Rum Bloody Mary.
- Rum Screwdriver.
- Rum Martini.
- Rum and Soda.
- Rum and Tonic.
- Rum on the Rocks.
Aging is the reason why. Puerto Rican white rum has a smoothness gin or vodka can’t match. Rum from Puerto Rico, by law, is aged for a full year. And when it comes to smoothness, aging is the name of the game.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
© 1982 Government of Puerto Rico
«Somewhere soon you’ll discover our Puerto Rican white rum.»
«It’s better than gin. Better than vodka. That’s why we mix our Bloody Marys with Puerto Rican White Rum»
International Banker Manuel Zambrana and his wife Kristine, owner of gourmet coffee stores
More and more people are discovering that Puerto Rican white rum makes a better tasting Bloody Mary than gin or vodka. And that it’s better with tonic or soda and in a screwdriver.
The reason? Smoothness. By law, all rum from Puerto Rico must be aged at least one year. And when it comes to smoothness, aging is the name of the game.
Make sure the rum is from Puerto Rico.
Great rum has been made in Puerto Rico for almost five centuries. Our specialized skills and dedication have produced rums of exceptional dryness and purity. No wonder over 86% of the rum sold in this country comes from Puerto Rico.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
For free Light Rums of Puerto Rico» recipes, write Puerto Rican Rums. Dept E-2, 1290 Avenue of the Americas, NY, NY 10102 © 1982 Government of Puerto Rico
«Puerto Rican white rum makes a much smoother screwdriver than gin or vodka.»
«In fact, our Puerto Rican rum makes any drink taste better.»
Ivar Pietri, Investment Banker, and his wife Tey.
It’s happening all over-people drinking white rum in place of gin or vodka! With orange juice or tonic, in Bloody Marys, or on the rocks.
The reason? Smoothness. Rum from Puerto Rico is aged for at least one full year, by law. And when it comes to smoothness, aging is the name of the game.
Make sure the rum is from Puerto Rico.
Great rum has been made in Puerto Rico for almost five centuries. Our specialized skills and dedication have produced rums of exceptional dryness and purity. No wonder 86% of the rum sold in the United States comes from Puerto Rico.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
For free Light Rums of Puerto Rico» recipes, write Puerto Rican Rums, Dept. E-2, 1290 Avenue of the Americas. NY, NY 10102 © 1983 Government of Puerto Rico
«Our Puerto Rican white rum is smoother than gin or vodka.»
«Puerto Rican Rum is so smooth, we drink it on the rocks. If you haven’t tried it, you should.»
Angel R. Rovira, Marketing V.P. and his wife Maria.
It’s today’s big trend-people having white rum in place of gin or vodka. On the rocks, in Bloody Marys, or mixed with tonic or orange juice.
The reason? Rum from Puerto Rico has a smoothness gin or vodka can’t match. You see, Puerto Rican white rum is aged for at least one full year, by law. And when it comes to smoothness, aging is the name of the game.
Make sure the rum is from Puerto Rico.
Great rum has been made in Puerto Rico for almost five centuries. Our specialized skills and dedication have pro duced rums of exceptional dryness and purity. No wonder 86% of the rum sold in the United States comes from Puerto Rico.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
For free «Light Rums of Puerto Rico» recipes, write Puerto Rican Rums, Dept. E-3, 1290 Avenue of the Americas, N.Y., NY 10102 © 1982 Government of Puerto Rico.
«Puerto Rican white rum makes a better tonic drink than gin or vodka.»
«It’s remarkable how our Puerto Rican white rum makes so many drinks taste better.»
Architect Ricardo Jimenez and his wife Ingrid
Wherever you go these days, people are pouring Puerto Rican white rum in place of gin or vodka. In tonic drinks, in Bloody Marys and Screwdrivers, with soda, or on the rocks.
Because white rum possesses a smoothness not to be found in gin or vodka. You see, white rum from Puerto Rico is aged at least one year, by law. And when it comes to smoothness, aging is the name of the game.
Make sure the rum is from Puerto Rico.
Great rum has been made in Puerto Rico for almost five centuries. Our specialized skills and dedication have produced rums of exceptional dryness and purity. No wonder 86% of the rum sold in the United States comes from Puerto Rico.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
For free «Light Rums of Puerto Rico» recipes, write Puerto Rican Rums, Dept E-4, 1290 Avenue of the Americas, NY, NY 10102 © 1983 Government of Puerto Rico.
Rum. It’s What’s Happening.
America is switching from vodka and gin to Puerto Rican white rum. It’s happening in Monterey and everywhere else.
After a round on the fabulous Pebble Beach course, there’s nothing like a refreshing white rum and tonic. Just ask Cypress Point’s Jim Langley and Johnny Pott of Carmel Valley Ranch.
A pre-brunch white rum Bloody Mary at the scenic Big Sur digs of Will and Carol Surman.
Monterey residents Kenneth and Virginia Bartlett with smiles all around and rum on the rocks.
After a lively doubles match, Tricia Alliotti, Theresa Briant, Maureen Duffy and Vance Killen pause for rum screwdrivers. Seen with Pebble Beach Tennis Club Pro Andy Briant.
Imagine savoring a rum and tonic on the running board of your own 1923 Rolls-Royce! Antique car collector Win Estes.
A party at Carmel’s Atelier Galerie. Owner Sam Ehrenberg and Puerto Rican visitors Ricardo and Ingrid Jimenez. With white rum, of course.
Carmel attorney Don Hubbard and his wife Phyllis like white rum with their whitecaps.
Puerto Rican white rum has a smoothness vodka or gin can’t match. Because it’s aged one full year-by law.
Airline executive Norm Edwards and his wife Jackie take a rum and tonic along on a Saturday afternoon stroll.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
For free «Light Rums of Puerto Rico» recipes, write Puerto Rican Rums, Dept. E-6 1290 Avenue of the Americas, NY, NY. 10102 © 1983 Government of Puerto Rico.