mixology.pro
  • Mixology Books
    • Ingredients for Mixed Drinks
    • Bar Equipment
    • Bartending Tips
    • History
    • Glassware
    • Menus
    • Magazine Ads
    • Mixed Drink Recipes
    • Vintage Books
  • Brands
    • Angostura Bitters
    • Bacardi Rum
    • Dubonnet Aperitif Wine
    • Four Roses Whiskey
    • G&W
    • Gilbey’s Dry Gin
    • Golden Wedding
    • Hennessy Cognac
    • Jack Daniel’s Tennessee Whiskey
    • Martini & Rossi Vermouth
    • Mount Vernon Whiskey
    • Old Mr. Boston
    • Signet
  • Cocktails
    • Absinthe
    • Aperitif
    • Bitter
    • Bourbon
    • Brandy
    • Calvados
    • Champagne
    • Cognac
    • Gin
    • Liqueur
    • Rum
    • Tequila
    • Vermouth
    • Vodka
    • Whiskey
    • Wine
Magazine Ads

Puerto Rican Rums Ad from Esquire Magazine in 1982

Puerto Rican Rums Ad from Esquire Magazine in 1982
Magazine Ads

All Puerto Rican Rums ads (with images and texts from the printed ads) from Esquire Magazine in 1982.

Puerto Rican Rums Ad from Esquire Magazine, 1982, 08
Puerto Rican Rums Ad from Esquire Magazine, 1982, 08

«Somewhere soon you’ll discover our Puerto Rican white rum»

«It’s smoother with tonic than vodka or gin, and really terrific after a couple of fast sets.»

Ronald Ramos, Civil Engineer and his wife Gladys

People everywhere are discovering the crisp appeal of white rum and tonic. In fact, Puerto Rican white rum makes a more satisfy- ing drink than vodka or gin-whether it’s mixed with tonic, soda, orange juice or tomato juice.

The reason? Smoothness. By law, all rum from Puerto Rico must be aged at least one year. And when it comes to smoothness, aging is the name of the game.

Make sure the rum is from Puerto Rico.

Great rum has been made in Puerto Rico for almost five centuries. Our specialized skills and dedication have produced rums of exceptional dryness and purity. No wonder over 86% of the rum sold in this country comes from Puerto Rico.

RUMS OF PUERTO RICO

Aged for smoothness and taste.

For free «Light Rums of Puerto Rico» recipes, write Puerto Rican Rums, Dept. E-1, 1290 Avenue of the Americas. N.Y., N.Y. 10102 © 1982 Government of Puerto Rico

Puerto Rican Rums Ad from Esquire Magazine, 1982
Puerto Rican Rums Ad from Esquire Magazine, 1982, 12

«Somewhere soon you’ll discover our Puerto Rican white rum.»

«It’s better than gin. Better than vodka. That’s why we mix our Bloody Marys with Puerto Rican White Rum»

International Banker Manuel Zambrana and his wife Kristine, owner of gourmet coffee stores

More and more people are discovering that Puerto Rican white rum makes a better tasting Bloody Mary than gin or vodka. And that it’s better with tonic or soda and in a screwdriver.

The reason? Smoothness. By law, all rum from Puerto Rico must be aged at least one year. And when it comes to smoothness, aging is the name of the game.

Make sure the rum is from Puerto Rico.

Great rum has been made in Puerto Rico for almost five centuries. Our specialized skills and dedication have produced rums of exceptional dryness and purity. No wonder over 86% of the rum sold in this country comes from Puerto Rico.

RUMS OF PUERTO RICO

Aged for smoothness and taste.

For free Light Rums of Puerto Rico» recipes, write Puerto Rican Rums. Dept E-2, 1290 Avenue of the Americas, NY, NY 10102 © 1982 Government of Puerto Rico

Puerto Rican Rum

Previous articlePuerto Rican Rums Ad from Esquire Magazine in 1981Next article IPA Cocktails

About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books

Tags

Aalborg Akvavit Absolut Vodka Ancient Age Angostura Bitters Bacardi Dark Rum Bacardi Gold Reserve Rum Bacardi Light Rum Bacardi Rum Beefeater Gin Black Velvet Canadian Whisky Bols Bols Liqueur Bombay Dry Gin Calvert Extra Whiskey Canadian Club Whisky Cointreau Liqueur Drambuie Liqueur Dubonnet Aperitif Wine E&J American Brandy Fee Brothers Bitters Fernet-Branca Liqueur Four Roses Whiskey G&W Giffard Liqueur Gilbey's Dry Gin Glenfiddich Scotch Whisky Golden Wedding Grand Marnier Liqueur Hennessy Cognac Jack Daniel’s Tennessee Whiskey Jim Beam Bourbon Johnnie Walker Scotch Whisky Kahlúa Coffee Liqueur Martini & Rossi Vermouth Mount Vernon Whiskey Old Mr. Boston Perrier Mineral Water Puerto Rican Rum Scrappy's Bitters Signet Smirnoff Vodka Stolichnaya Vodka Three Olives Vodka White Label Scotch Wild Turkey Bourbon

Search

2019 - 2024 mixology.pro All rights reserved.
Privacy Policy

Search

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books