All Puerto Rican Rums ads (with images and texts from the printed ads) from Esquire Magazine in 1981.
«Puerto Rican white rum can do anything better than gin or vodka».
«Our Puerto Rican rum has started a new trend in Bloody Marys.»
Betsy González, fashion designer, with her brother and partner, Ausbert González.
People everywhere are discovering that the rum Bloody Mary possesses a smoothness and refinement you won’t find in the vodka version.
White rum also mixes marvelously with tonic or soda. And makes an exquisite dry martini.
Why? Because every drop of Puerto Rican white rum, by law, is aged at least one full year. And when it comes to smoothness, aging is the name of the game.
Hint: For more zip and zest in your Bloody Mary, use a fresh scallion as your stirrer.
Make sure the rum is Puerto Rican.
The Puerto Rican people have been making rum for almost five centuries. Their specialized skills and dedication result in a rum of exceptional dryness and purity. No wonder over 85% of the rum sold in this country comes from Puerto Rico.
PUERTO RICAN RUMS
Aged for smoothness and taste.
For free «Light Rums of Puerto Rico» recipes, write Puerto Rican Rums, Dept. XXX, 1290 Avenue of the Americas, N.Y., NY. 10102.
© 1980 Government of Puerto Rico.
«Puerto Rican white rum makes the best screwdriver.»
«Better than gin. Better than vodka. That’s why so many people are switching to our Puerto Rican white rum».
Luis Soto, film director and his wife, Laura Mola, lawyer.
It’s happening in beach houses, penthouses, ski houses and town houses. Everywhere you look, white rum from Puerto Rico is being used instead of gin or vodka. In screwdrivers, Bloody Marys, mixed with tonic, soda or on the rocks.
The reason? Puerto Rican white rum has a smoothness that gin or vodka can’t match. Rum from Puerto Rico, by law, is aged for a full year. And when it comes to smoothness, aging is the name of the game.
Make sure the rum is from Puerto Rico.
Great rum has been made in Puerto Rico for almost five centuries. Our specialized skills and dedication have produced rums of exceptional dryness and purity. No wonder over 88% of the rum sold in this country comes from Puerto Rico.
RUMS OF PUERTO RICO
Aged for smoothness and taste.
© 1981 Government of Puerto Rico
«I never knew gold rum tasted like this.»
American Blends
Canadian
Bourbon
Puerto Rican Gold Rum
If you’re still drinking whiskey on the rocks…
it’s because you haven’t tasted gold rum on the rocks.
That’s the reaction that’s made Puerto Rican Gold Rum one of the most popular and fastest growing liquors in America today.
People try it once. Then again and again.
Either on the rocks, or with a dash of soda or your favorite mixer. Any way you try it, Gold Rum is a smooth alternative to bourbons, blends, Canadians – even Scotch.
Try the delicious Gold Rums of Puerto Rico. The first sip will amaze you. The second will convert you.
Make sure the rum is Puerto Rican.
The name Puerto Rico on the label is your assurance of excellence.
The Puerto Rican people have been making rum for almost five centuries. Their specialized skills and dedication result in a rum of exceptional taste and purity.
No wonder over 85% of the rum sold in this country comes from Puerto Rico.
PUERTO RICAN RUMS
Aged for smoothness and taste.
For free «Rums of Puerto Rico» recipes, write: Puerto Rican Rums, Dept. E-2 1290 Avenue of the Americas, N.Y., N.Y. 10102 © 1980 Government of Puerto Rico