All Perrier Mineral Water ads (with images and texts from the printed ads) from Esquire Magazine in 1984.
Born Salt-Free.
Prehistoric cuisine was salt-free, of course. If you could manage to make a fire, you were ahead of the game. And if the game was well- done, you were a four-star chef. Because stone-age man didn’t know there was such a thing as salt. Or high-blood pressure, either.
And his favorite libation came from a pure, sparkling, naturally salt-free spring. The spring we now call Perrier.” Earth’s first soft drink.
Today, modern man is over-salted. He salts his peas, his porterhouse, his peanuts. Most of his soft drinks, even the diet drinks, are salted, too.
Not Perrier. Perrier has been salt-free since the day it was born. And while other beverages have had to change their contents, the only thing we’ve had to change is our label. Just to let you know.
Perrier. Earth’s First Soft Drink.
© 1983 Great Waters of France, Inc. Exclusive Importers.
Earth’s First Soft Drink.
Bottle Front Label
Naturally Sparkling Mineral Water
Perrier
Perrier. Not manufactured, but created by the earth when it was new.
Perrier. Earth’s First Soft Drink.
Not manufactured but created by the earth when it was new.
© 1984 Great Waters of France, Inc. Exclusive Importers.