All Perrier Mineral Water ads (with images and texts from the printed ads) from Esquire Magazine in 1983.
Earth’s First Soft Drink.
When the earth was new, mountains rose and valleys were carved and there was created, in what is now called France, a spring that is now called Perrier.
All the Perrier in the world is born in that spring.
Still clear, pure and sparkling, and minus all those additives that civilization has invented. There’s no sugar. No artificial sweetener. No calories. There’s no caffeine, no coloring. And Perrier is recommended for salt-free diets, as well.
In modern times, when most beverages are made with water that’s been disinfected, softened, oxidated or chlorinated, it’s nice also to know that Perrier is naturally filtered as it rises to the surface from its deep underground source.
And so our only concession to civilization is the green Perrier bottle. Because without it, you would never get to enjoy Perrier.
Perrier. Earth’s first soft drink. Not manufactured, but created by the earth when it was new.
For a 24″ x 32″ Perrier poster “Earth’s First Soft Drink”, without text, send $5.00 to Perrier PO Box 2313, Greenwich, Conn, 06830
©1983 Great Waters of France
A Holiday Tradition Since The Ice Age.
Back in the Ice Age, there were lots of holidays because everyone was self- employed, and there was always some- thing to celebrate: your son’s first sabre- tooth, the melting of the Ice, the end of a solar eclipse, a cave-warming.
And those that had the best reason to celebrate, were the tribes that lived in the South of France, near the sparkling spring called Perrier.
Earth’s first soft drink.
Here was truly the greatest bubbly of them all, clear, delicious, pure and fresh. A joyous drink, a suitable toast, a holiday in itself.
Today, Perrier still brings its special sparkle to the festivities. People who pass up the liquor, people who want a superlative mixer, the salt-free crowd, the calorie-conscious, even the children appreciate the welcome sight of those pretty green bottles at a party.
Because serving Perrier is one of those thoughtful things to do at holiday time. And a very old tradition.
Perrier.
Earth’s First Soft Drink.