Old Schenley pure Rye . . . bottled in bond under United States Government supervision … is always 4 years old … or older. It is made in conformity with the highest distilling traditions … utilizing Michigan and Wisconsin Rosen rye, the most compact and flavorful rye kernels the earth produces. Old Schenley may be had in quarts, pints, half-pints and nips. It is also available in Bourbon at all leading retailers. The worlds finest whiskey … awarded The Mark of Merit. Schenley Distillers … “the house with the national reputation.”
“Son, let the Mark of Merit guide you to Good Taste … and Moderation!”
Through the coming years, when good taste and temperance in drinking must be the watchword, this Mark of Merit will be America’s guiding star. When you are in search of fine wines and liquors … whether they be inexpensive blends, rare vintage wines, or the most exclusive bottled-in-bond whiskies … this emblem on the neck of the bottle is your trustworthy guide in buying, your protection against disappointment, your promise of the utmost value, your assurance of Schenley quality. Today … and always … you may look with implicit faith to this guiding star … it will never fail you!
Schenley’s Ancient Special Reserve
The treasured 11-year-old bottled-in-bond rye whiskey … the last of a limited supply of precious old rye. In individually numbered bottles.
OLD SCHENLEY
Straight Whiskey
Bottled in Bond
Under U. S. Government Supervision
Old Schenley Straight Whiskey Bottled in Bond
Never sold until 4 years old. Proudly wears the Mark of Merit.