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Old Schenley Whiskey Print Ad from Esquire Magazine in 1934

Old Schenley Whiskey Print Ad from Esquire Magazine in 1934
Magazine Ads
Old Schenley Whiskey Print Ad from Esquire Magazine, 1934
Old Schenley Whiskey Print Ad from Esquire Magazine, 1934, 10-October

The World’s finest Rye – Bottled in Bond under U.S. Government Supervision

OLD SCHENLEY RYE

BOTTLED IN BOND

More than four years ago, under United States Government supervision. Schenley planned to make, without regard to expense, trouble or time, a quality whiskey so superb that it would stand without a rival.

More than four years ago this distinguished product was distilled and stored away in government-supervised warehouses to beaded by the gentle band of time. Only Wisconsin and Michigan Rosen Rye — the most compact and flavorful rye kernels that Mother Earth produces — were used for this luxurious brand. Old Schenley Pure Rye was distilled by distillers with 30 years of pre-Prohibition experience.

Every drop was left in charred oak barrels for more than four years before a single barrel was bottled. Buy it as a de luxe whiskey for all special occasions . . . or to make any occasion a special occasion!

Made by the distillers of Golden Wedding, Mayflower,

Cream of Kentucky

Schenley PRODUCTS CO., INC., 20 W, 40th ST., NEW YORK

Old Schenley

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books