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Old Mr. Boston Print Ad from Esquire Magazine, 1939, 03-March

Old Mr. Boston Print Ad from Esquire Magazine, 1939, 03-March
Magazine Ads
Old Mr. Boston Print Ad from Esquire Magazine, 1939, 03-March, p.029
Old Mr. Boston Print Ad from Esquire Magazine, 1939, 03-March, p.029

Liquors in the OLD BOSTON Tradition

GENTLEMEN, I give you here for your approval and pleasure, two of my superb liquors, liquors proud of their kinship and loyally to the traditions and character of Old Boston!
For lovers of true bourbon, there’s the glorious bouquet and full, rich body of Mr. Boston’s Straight Bourbon. So wonderfully soft and golden, it tempts the taste right down to the very last drop—a privilege which is given a whiskey only after a long 5-year slumber in the wood.
But if you prefer a gin that’s truly a masterpiece of taste—then, gentlemen, just say Old Mr. Boston Dry Gin! Not 1 or 2, but actually 17 rare-flavor ingredients are blended into one smooth, delightful whole. Each of these liquors is worthy of the most critical taste … and your first sip will lie an event to be treasured and cherished!

Old Mr. Boston Straight Bourbon Whiskey is 3 years old, 100 proof; Mr. Boston’s Dry Gin is 90 proof, distilled from 100% grain neutral spirits.

OLD MR. BOSTON
Fine Whiskeys and Gins
Ben-Burk. Inc., Boston, Mass.

Old Mr. Boston

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books