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Magazine Ads

Old Mr. Boston Print Ad from Esquire Magazine, 1939, 01-January

Old Mr. Boston Print Ad from Esquire Magazine, 1939, 01-January
Magazine Ads
Old Mr. Boston Print Ad from Esquire Magazine, 1939, 01-January, p.032_033
Old Mr. Boston Print Ad from Esquire Magazine, 1939, 01-January, p.032_033

OLD MR. BOSTON SAYS:
“For every Genial Fellow on your Christmas List—
My Gift Decanters”

You pay not a penny extra for these quart decanters—only the regular price of my famous whiskeys or gin!

Gentlemen, when you give my Gift Decanters at Christmas, you prove your friendship and proclaim your good taste! For the aristocratic swank of these distinguished decanters is excelled only by the flavor and character of the liquors I place therein!
First, there’s my magnificent 100 Proof Straight Bourbon, as noble in taste and bouquet as any that bears the proud old Bourbon name. Then there’s my full-bodied, fragrant 100 Proof Straight Rye, assuredly a princely whiskey. And for those who prefer it, I also oiler in these handsome Gift Decanters my velvet-smooth and truly palatable Dry Gin.
Give whichever you choose. Sirs—but please keep this clearly in mind: You pay only the customary price of my whiskeys or my gin and not one penny extra. The decanter itself is my own personal contribution to the Yuletide cheer of you and all of your fortunate friends! Gentlemen, let my Gift Decanters make this the brightest and merriest Christmas of them all!

BOURBON—Mr. Boston’s Decanters of Straight Bourbon Whiskey—Full Quart, 100 Proof. Every drop of this whiskey is three years old.
RYE—Mr. Boston’s Decanters of Rye Bourbon Whiskey—Full Quart, full 100 Proof. Tim excellent straight whiskey is also three years old.
GIN—Mr. Boston’s Decanters of Distilled Dry Gin—Full Quart, 90 Proof. Distilled from 100% grain neutral spirits—truly a taste pleasing dry gin.

TO THE EXECUTIVE with one good gift to give—or one hundred!
Whether you have one special customer or an entire office staff to remember, a handful of honored colleagues or a host of favored friends—you’ll thank Old Mr. Boston’s Gift Decanters from the bottom of your heart! For these proud and sparkling gifts solve all your Yuletide problems in one swoop—they’re presents to delight the eye and kindle the gratitude of any and every congenial fellow you know.
Every man on your list will smack his lips over my excellent straight whiskeys, my splendid Dry Gin! And it is fortunate that the thrifty price of these Gift Decanters permits your giving them right on down the list. So jot down the names of the lucky recipients below and order your Gift Decanters at your nearest package store now. The supply is rapidly running low!

Old Mr. Boston

Previous articleOld Mr. Boston Print Ad from Esquire Magazine, 1938, 12-DecemberNext article Old Mr. Boston Print Ad from Esquire Magazine, 1939, 03-March

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books