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Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 10-October

Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 10-October
Magazine Ads
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 10-October, p.002
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 10-October, p.002

George Washington’s friends found its flavor superb … and soon the distillery at Mount Vernon had to be enlarged

AMONG the fond recollections of guests at Mount Vernon, alter George Washington’s retirement to private life, was a superbly mellow rye whiskey.
This rye was distilled at Mount Vernon under the skilled hand of James Anderson, the General’s chief overseer, who had learned the art in Scotland.
Originally the distillery had been built as a matter of economy to convert the surplus rye harvests into spirits—which were an important adjunct to good hospitality in those days of chilly houses.
But so excellent was the whiskey, so many begged the privilege of buying a cask or two, that in 1797 Washington directed his secretary Tobias Lear to erect a larger stone distillery on Dogue Creek.
Thus it came about that the flavorous rye, which soon came to be called “Mount Vernon,” found its way into neighboring states, and even to England, where it has long been one of the few popular American whiskies.
Mount Vernon Bottled In Bond Straight Rye Whiskey is still produced by the original formula—although the distillery was transferred to Baltimore almost a century ago. And that is why you will relish in it today the same magnificent flavor that was the toast of Washington’s friends.

MOUNT VERNON
Straight Rye Whiskey—Bottled in Bond

Under U. S. Government supervision

National Distillers
A Good Guide to Good Whiskey

1935, The American Medicinal Spirits Corporation, Baltimore, Md.

Mount Vernon Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Cocktails by Country
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