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Magazine Ads

Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 09-September

Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 09-September
Magazine Ads
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 09-September, p.002
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 09-September, p.002

A lineage running back to George Washington and a Rye whose reputation for excellence spread overseas even in those early days

Almost a hundred years ago the Mount Vernon distillery was moved to Baltimore.
But it was no young enterprise that settled there, and guarded the formula for its product and its method of distilling with such scrupulous care.
Long, long before, when George Washington retired from the Presidency to his estate in Virginia, it had its beginning.
On his Dogue Creek Farm, where he carried on his experiments in agriculture, it was found that the soil was especially favorable to the growth of rye.
In those days every gentleman needed a stock of good whiskey, so it was natural for Washington’s overseer, a Scot by the name of Anderson, to make this suggestion:
Why not set up a distillery at Mount Vernon and thus make use of the grain produced on the land?
So it was that guests and travelers who chanced that way enjoyed the hospitality of a Rye soon famed for its smoothness and flavor.
And so it was that the surplus of this Rye found its way into neighboring states and even to England, where, to this day, it remains one of the few American whiskies enjoying favor there.
You will look far to find a whiskey of more distinguished lineage than Mount Vernon, and equally far to find one of comparable mellow delight.

MOUNT VERNON
Straight Rye Whiskey—Bottled in Bond

Under U. S. Government supervision

National Distillers
A Good Guide to Good Whiskey

1935, The American Medicinal Spirits Corporation, Baltimore, Md.

Mount Vernon Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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