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Magazine Ads

Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 07-July

Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 07-July
Magazine Ads
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 07-July, p.002
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 07-July, p.002

Guests of George Washington first knew its flavor and the fame of this excellent Rye soon made sales for it even in England

The War for American Independence was over; George Washington had retired from the Presidency to his land.
Once more he made his home at Mount Vernon, once more took up the experiments in agriculture which had long lain in his mind.
On what he called the Dogue Creek Farm he tried various crops, and found the soil especially suited to the growth of rye.
A happy use for the harvest was suggested to him one day by his overseer, a Scot by the name of Anderson.
Since every gentleman of those days needed a stock of good whiskey, argued Anderson, why not erect a distillery at Mount Vernon, and make use of the grain which the land produced?
Thus it was that guests and travelers who chanced that way enjoyed the hospitality of a whiskey notably flavorous and smooth.
As time went on, the surplus from Mount Vernon round a market not only in nearby states but even in England where, to this day, Mount Vernon is one of the few American whiskies enjoying fame.
Almost a century ago the Mount Vernon distillery was moved to Baltimore, but the formula and fine quality of the rye were reverently maintained.
That is the reason for the memorable flavor and satisfying excellence that await your appreciation in Mount Vernon now.

MOUNT VERNON
Straight Rye Whiskey—Bottled in Bond

Under U. S. Government supervision

National Distillers
A Good Guide to Good Whiskey

1935, The American Medicinal Spirits Corporation, Baltimore, Md.

Mount Vernon Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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