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Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 05-May

Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 05-May
Magazine Ads
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 05-May, p.002
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 05-May, p.002

Fourteen years after he visited Baltimore Charles Dickens remembered “that flowery Julep”.

A deep and lasting friendship grew up between Washington Irving and Charles Dickens, during the years that the American writer lived in England.
Naturally, then, Irving sought to show his friend the hospitality of America when Dickens visited here.
And among the wonders with which he chose to charm his visitor was a famous Maryland Rye by the name of Mount Vernon.
That was in 1842. And fourteen years later the memory of its excellence was so vivid that Dickens wrote:
“My dear Irving: If you knew how often I write to yon individually and personally in my books, you would be no more surprised in seeing this note than yon were in seeing me do my duty to that flowery Julep (in what I dreamily apprehend to have been a former state of existetice) at Baltimore.”
• • •
In modem America, also, the memory of Mount Vernon’s goodness has lived through fourteen arid years. And now something better than reminiscence has come true. Mount Vernon, itself, distilled in Baltimore just as it was in the days of Charles Dickens, can again grace your table, and lend its rich and memorable quality to hospitality.

MOUNT VERNON
Bottled in Bond Rye Whiskey
National Distillers
This emblem protects you

1935, The American Medicinal Spirits Corporation, Baltimore, Md.

Mount Vernon Whiskey

Previous articleMount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 03-MarchNext article Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 07-July

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
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  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
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  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books