All Johnnie Walker Scotch Whisky ads (with images and texts from the printed ads) from Esquire Magazine in 1984.
Blended Scotch Whiskies, 86.8 Proof, Imported by Somerset Importers, Ltd., N.Y.
Red stands out. When it pours.
Its Distinct Premium Taste Makes It The World’s Best Selling Scotch.
Johnnie Walker Red
Send a gift of Johnnie Walker Red anywhere in the USA. Call 1-800-238-4373. Void where prohibited.
This is the most expensive hat in America. We’re giving one away.
Johnnie Walker Black Label Scotch
12 Years Old
The Johnnie Walker Black Label Scholarship Contest.
That hat represents our grand prize: $40,000 for a college education (or $40,000 in cash). But there’s a $5,000 bonus for the grand prize winner, if you answer the Mystery Bonus Question which you can find at participating restaurants or merchants. Use the coupon on this page or get an entry blank at the same place you find the Mystery Bonus Question. It’s a great way to earn extra credits – $5,000 worth.
Send a gift of Johnnie Walker Black anywhere in the USA. Call 1-800-238-4373. Void where prohibited.
For those of you whose success can not be measured by an Oscar, Emmy or Tony.
Johnnie Walker Black
12 Year Old Blended Scotch Whisky, 86.8 Proof Bottled in Scotland, Imported by Somerset Importers, Ltd., N.Y.
Win the Johnnie Walker Red $50,000 Hot Line Sweepstakes!
Call 1-800-592-5537 for the Grand Prize Question. Pick up a bottle of Johnnie Walker Red for the answer.
Look how it all adds up:
- Grand Prize of $25,000
- Bonus Prize of $20,000
- Special Store Display Prize of $5,000
- Plus 100 First Prizes of deluxe Cordless Telephones
- See details below or at Sweepstakes displays in participating stores.
- Call 24 hours a day. Enter now!
Official Rules No Purchase Necessary
- To enter, handprint your name, address, city, state, zip code, phone number and the answer to the “Hot Line” question on the official entry form or on a plain 3″ x 5″ piece of paper. No mechanical reproductions are allowed. You may find out the “Hot Line” question by calling toll- free 1-800-592-5537. Dial any time, day or night, seven days a week from May 1 to June 30, 1984. The answer to the “Hot Line” question can be found on the label of any bottle of Johnnie Walker Red. You may obtain a copy of the question and label with the answer by writing to: Johnnie Walker Red Hot Line Question and Label, PO. Box 3556, Syosset, NY 11775. Requests must be received by June 30, 1984.
- Enter as often as you wish, but each entry must be mailed separately, to: Johnnie Walker Red “Hot Line” Sweepstakes, PO Box 3600, Syosset, NY 11775 Entries must be received by July 15, 1984. The Grand Prize winner will be selected in a random drawing from all correct and eligible entries received. The Grand Prize winner will receive $25,000 in cash. Addition- ally, the Grand Prize Winner will be called and a Bonus Prize of $20,000 will be awarded if he or she can answer a special question about information contained on the Johnnie Walker Red Label. To obtain a Johnnie Walker Red Label by mail, follow the directions in Rule #1.
- A Display Prize of $5,000 will be awarded to the Grand Prize Winner if his or her entry contains the prize phrase which appears on the displays found at participating retailers. You may obtain a copy of the phrase by writing to Johnnie Walker Red Display Prize Phrase, PO Box 3573, Syosset, NY 11775, Requests for the Prize Phrase must be received by June 30, 1984.
- In addition, a random drawing will be held to select consumers who will be called and asked a question about Information contained on the Johnnie Walker Red Label. 100 correct and eligible consumers will be awarded a First Prize cordless telephone. To obtain a Johnnie Walker Red Label by mail, follow the directions in Rule #1.
- Grand Prize and First Prizes will be awarded and winners notified by mail. Bonus Prize and Display Prize will be awarded if correctly answered. Only one prize to a family or household. Prizes are non-transferable and no substitutions are allowed. Random drawings will be conducted by National Judging Institute, Inc., an independent judging organization whose decisions are final. The odds of winning will be determined by the number of correctly answered entries and phone call questions. Taxes, if any, are the responsibility of the individual winners. Winners may be asked to execute an affidavit of eligibility and release.
- Sweepstakes open to residents of the U.S. of legal drinking! age in the state of their home residence as of May 1, 1984, except employees and their families of Somerset Importers. Ltd, its affiliates, subsidiaries, licensed alcoholic beverage wholesalers and retailers, advertising and promotion agencies and their affiliates and subsidiaries. This offer is void in OH, PA, TX, UT, OK, and wherever prohibited or restricted, and subject to all federal, state, and local laws and regulations.
- For a list of major prize winners, send a stamped, self- addressed envelope to Johnnie Walker Red Winners List. PO. I State Box 3594, Syosset, NY 11775.
Blended Scotch Whisky, 86.8 Proof, Imported By Somerset Importers. Ltd. N.Y, N.Y.
Red stands out. On The Rocks.
Its Distinct Premium Taste Makes It The World’s Best Selling Scotch.
Johnnie Walker Red
Did Czar Nicholas quibble with Carl Fabergé over the price of eggs?
When you are dealing with something quite extraordinary, price somehow seems irrelevant or even irreverent. Indeed, for those who appreciate fine Scotch, Johnnie Walker Black is priceless.
Johnnie Walker Black Label Scotch
12 Years Old
Fabergé egg from the FORBES Magazine Collection.
Red Stands Out When Friends Drop In.
You will always be distinguished by your taste in scotch. After all, it’s the world’s best seller Johnnie Walker Red
Blended Scotch Whisky, 86.8 Proof Imported By Somerset Importers, Ltd., N.Y.
Send a gift of Johnnie Walker Red anywhere in the USA. Call 1-800-243-4373. Void where prohibited.
When something is made with love and care it’s always highly valued.
Johnnie Walker Black Label Scotch
12 Years Old
It has every right to be expensive.