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Magazine Ads

Johnnie Walker Scotch Whisky Ad from Esquire Magazine in 1982

Johnnie Walker Scotch Whisky Ad from Esquire Magazine in 1982
Magazine Ads

All Johnnie Walker Scotch Whisky ads (with images and texts from the printed ads) from Esquire Magazine in 1982.

Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982
Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982, 02

100% Blended Scotch Whiskies, 86 Proof, Imported by Somerset Importers, Ltd., N.Y., N.Y.

When it’s time to quiet down at the end of the day, even a fire turns to Red.

Johnnie Walker Red

The right Scotch when all is said and done

Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982
Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982, 04

Wouldn’t it be wonderful if every birthday this month ended with Red.

Give Johnnie Walker Red

So Smooth, it’s the World’s Best Selling Scotch.

Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982
Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982, 08

The most beautiful summer evenings start with Red.

Johnnie Walker Red

The right Scotch when all is said and done

 

Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982
Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982, 09

You can tell from the outside which Scotch they serve on the inside.

Johnnie Walker Black Label Scotch

12 Years Old

12 Year Old Blended Scotch Whisky, 86.8 Proof Bottled in Scotland, Imported by Somerset Importers, Ltd., N.Y.

Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982
Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982, 11

Johnnie Walker Black Label Scotch

12 Years Old

Success is often measured by how deeply you’re in the Black.

Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982
Johnnie Walker Scotch Whisky Ad from Esquire Magazine, 1982, 12

Blended Scotch Whiskies, 86.8 Proof, Imported by Somerset Importers, Ltd., N.Y.

All over the world people have one thing in common. They start the evening with Red.

Johnnie Walker Red

So Smooth, it’s the World’s Best Selling Scotch.

Johnnie Walker Scotch Whisky

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About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books