One of the few things that stir up the ducks at Jack Daniel’s is a truckload of whiskey on its way to the warehouse.
Probably the biggest reason ducks settle in the Hollow is our unhurried way of life. Making Jack Daniel’s whiskey is a slow process. Smoothing k out with Charcoal Mellowing is even slower. And after that it’s matured in charred, white oak barrels by the changing seasons. So you see, taking it up to the warehouse is the fastest step of all. After a sip, we believe, you’ll be glad it’s the only step we do hurry.
Charcoal Mellowed Drop by Drop
© 1965, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.