Hard maple is brought down to Jack Daniel’s Hollow, sawed up, and rick-burned for charcoal to smooch out our Tennessee whiskey
Charcoal Mellowing starts with hard maple from high ground, rick-burned in the open air. The special charcoal that results is ground up fine and tamped tightly 10 feet deep in vats. Then our whiskey is seeped down through it … drop by drop … for 10 long days. As you can see, this costs us a lot of time and work. But the rare sippin’ smoothness it gives Jack Daniel’s, we believe, makes it all well spent.
Charcoal Mellowed Drop by Drop
© 1964, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.