We’re putting up a new saw-mill in the Hollow to help make the charcoal that mellows our Tennessee sippin’ whiskey.
Jack Daniel’s is still smoothed out with Charcoal Mellowing. That calls for seeping every drop down through 10 feet of charcoal made from hard maple, sawed up and rick-burned in the open air. And we’ve been doing it so long now our old sawmill is on its last legs. But you can be sure we’ll keep on gentling our whiskey this ancient Tennessee way. Our old-timers
like the chief sawyer lure will see to that.
Charcoal Mellowed Drop by Drop
© 1963, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.