Jack Daniel’s distiller watches over our whiskey just as his father and uncle before him and Mr. Jack before them did it.
We have several gauges in our still house, And our distiller uses them, especially this whiskey safe where the whiskey trickles out But mostly he tells things arc going right by listening, smelling, tasting — feeling out the run. You see, he holds that instinct and experience can never be replaced by instruments in any step of making whiskey. Compare a sip of Jack Daniel’s, and we believe you’ll agree.
Charcoal Mellowed Drop by Drop
© 1963, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.