Ricks of hard maple are stacked most carrefully to make the special charcoal that smooth’s out Jack Daniel’s sippin’ whiskey.
The ancient Charcoal Mellowing process we still use calls for hard maple charcoal] rick-burned in the open air. A gentleman once wrote to say you can t make charcoal this way. Well, we’ve been doing it for nearly a hundred years. True, it takes a lot of care, and that’s why we tick our
wood so patiently. But the rare sippin’ smoothness it gives Jack Daniel’s is well worth our time and patience.
Charcoal Mellowed Drop by Drop
© 1963, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.