Jack Daniel’s barrelmen watch over our Tennessee sippin’ whiskey from the time it goes into the warehouse until it comes out.
A lot of folks have said our whiskey tastes pretty smooth even before it reaches the barrel. You see, by the time every drop has been seeped down through 10 feet of hard maple charcoal, all the rough edges are gone. But as well as Charcoal Mellowing works, it can’t completely replace the art of properly aging whiskey. And a sip of Jack Daniel’s, we believe, will tell you these gentlemen take good care of that.
Charcoal Mellowed Drop by Drop
© 1962, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.