Our neighbors’ best grains, cool limestone water, and a whole lot of patience go into every drop of Jack Daniel’s.
Tennessee whiskey calls first for fine grains and pure iron-free water. Then every drop must be smoothed out with Charcoal Mellowing, an ancient Tennessee process that takes twice as much time as all the other whiskey-making steps put together. So you see, Jack Daniel’s takes more time and patience than other whiskies. But a sip, we believe, will tell you why we prefer to make this kind.
Charcoal Mellowed Drop by Drop
© 1961, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.