Jack Daniel’s limestone spring is one of our most valued possessions for making Tennessee sippin’ whiskey.
Mr. Jack built our distillery in the Hollow because here’s where he found our spring. It runs at 56° year-round, and it’s completely iron-free. (Iron is murderous to whiskey; a nail dropped in a barrel will ruin every drop.) Our spring and Charcoal Mellowing process account largely for the rare sippin’ smoothness of Jack Daniel’s. After a sip, we believe, you’ll see why we regard both so highly.
Charcoal Mellowed Drop by Drop
© 1962, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.