Tennessee sippin’ whiskey has to go through a Charcoal Mellowing vat drop by drop. Any faster, and we repack the vat.
Charcoal Mellowing calls for seeping our whiskey down through 10 feet of tightly packed, hard maple charcoal. If the whiskey should come out any faster than a drop at a time, the vat is repacked and the whiskey is put through again. It’s a slow process that needs a lot of seeing after. But we believe you’ll agree the sippin’ smoothness it gives Jack Daniel’s is worth all the pains we take.
Charcoal Mellowed Drop by Drop
© 1962, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.