Jack Daniel never meant for his distillery to get very big or he wouldn’t have set about making Tennessee sippin’ whiskey.
Nearly a century ago, Mr. Jack started making whiskey the old Tennessee way. That calls for plenty of close watching over and patience. Charcoal Mellowing alone takes more time than all the other whiskey making steps combined. But he figured it was better to make a little of the best than a whole lot of just good. We’ve always held to that. And after a sip of Jack Daniel’s, we believe, you’ll agree with it too.
Charcoal Mellowed Drop by Drop
© 1962, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.