Ricks of hard maple are still burned in the Hollow for charcoal co smooch out Jack Daniel’s Tennessee sippin’ whiskey.
Ever since Jack Daniel built our small distillery in 1866, we’ve been Charcoal Mellowing our whiskey. That calls for bringing in hard maple, sawing it up, and rick-burning it in the open air. The charcoal is packed tightly in vats 10 feet deep, and our whiskey is seeped down through it …
drop by drop. We’re sure Mr. Jack would still approve of the sippin’ smooth results. And after a sip, we believe, you’ll approve, too.
Charcoal Mellowed Drop by Drop
© 1961, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.