All Jack Daniel’s Tennessee Whiskey ads (with images and texts from the printed ads) from Esquire Magazine in 1984.
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A TIRED DUCK finds a quiet home abounding with cool limestone water and fine grain in Jack Daniel’s Hollow.
Every so often, a newcomer discovers the Hollow and settles down to enjoy our quiet, unhurried way of life. You see, we never bustle around much, for we make an old-time Tennessee Whiskey, slowly charcoal mellowed to a sippin’ smoothness. We think that makes a lot of patience worthwhile. After a sip of Jack Daniel’s, we believe, you’ll agree.
Charcoal Mellowed • Drop • By Drop
Tennessee Whiskey • 90 Proof • Distilled and Bottled by Jack Daniel Distillery Lem Motlow, Prop., Route 1, Lynchburg (Pop. 361), Tennessee 37352
Placed in the National Register of Historic Places by the United States
If you’re a friend of Jack Daniel’s, drop us a line. We’d like to get to know you.
SOME OF THE GENTLEMEN who make Jack Daniel’s make some pretty good country music besides.
Come weekends, Leonard Grogan and son William do their pickin’ at barbecues, square dances and Tennessee jamborees. During the week they help us make our whiskey. And they take equal pride in this line of work. You from what Mr. Leonard tells us, there are lots of boys who make good country music. But only a few who have the knack of Jack Daniel’s Tennessee Whiskey.
WOODSMEN DROP IN from all around Tennessee carrying truckloads of maple for Jack Daniel’s.
If it’s hard maple, cut from high ground, we’re especially glad to get it. Our Jack Bateman (that’s him saying hello to the driver) will split it and stack it and burn it to get charcoal. And nothing smooths out whiskey like this special charcoal does. Of course, none of these woodsmen Work regular hours. So you never know when they’ll drop in. But, after a sip of Jack Daniel’s, you’ll know why they’re always welcome.
If you’d like to know more about the way we make whiskey, let us hear from you.
BURNING TENNESSEE HARD MAPLE for charcoal to smooth out Jack Daniel’s is a far cry from burning a fire.
Chemists wonder why all this wood doesn’t burn to fine ash. But, using Tennessee hard maple and a whole lot of skill, our rickers get charcoal every time. And we pack it into room-high vats to mellow the taste of Jack Daniel’s. Just watching this charcoal burn is a nice way to spend idle moments. Discovering how it gentles Jack Daniel’s is the nicest moment of all.
YOU CAN TELL CHRISTMAS is near when our Decorations Committee gets busy. We hope your holiday preparations are also moving along. And that, when they’re completed, you’ll have plenty of time to savor the season with family and close friends.
Charcoal Mellowed • Drop • By Drop
Tennessee Whiskey • 90 Proof • Distilled and Bottled by Jack Daniel Distillery Lem Motlow, Prop., Route 1, Lynchburg (Pop. 361), Tennessee 37352
Placed in the National Register of Historic Places by the United States