All Jack Daniel’s Tennessee Whiskey ads (with images and texts from the printed ads) from Esquire Magazine in 1983.
If you’d like to know more about Jack Daniel’s Whiskey, drop us a line.
THESE MEN can tell exactly what’s happening inside every barrel in a Jack Daniel’s warehouse.
In the heat of summer the whiskey is expanding into the charred inner wood of the barrel. Come Halloween, it’s starting to cool. And inching its way back toward the center. Over the aging period, this gentle circulation of whiskey is going on constantly. Of course, it can’t be perceived by the human eye. But after a sip of Jack Daniel’s, we believe you’ll recognize its importance.
Charcoal Mellowed • Drop • By Drop
Tennessee Whiskey • 90 Proof • Distilled and Bottled by Jack Daniel Distillery Lem Motlow, Prop., Inc., Route 1, Lynchburg (Pop. 361), Tennessee 37352
Placed in the National Register of Historic Places by the United States
If you’d like a booklet telling you more about our water and our whiskey, drop us a line.
YOU CAN TASTE a secret of Jack Daniel’s Whiskey without putting liquor to your lips.
Visit our Tennessee distillery and Lamont Weaver here will take you to an unusual cave. It’s fed by an underground stream of iron-free water never exposed to outside air. And this is the only water we’ve ever used for making Jack Daniel’s. Just a dipperful from our spring and you’ll know why Jack Daniel settled here. Just a sip of his whiskey, and you’ll be glad we’ve never left.
If you’d like to know more about our charcoal mellowing process, drop us a line.
WE BURN quite a few ricks at Jack Daniel’s. That’s because it takes a lot of charcoal the way we smooth out our whiskey.
The oldtime way we mellow our whiskey calls for seeping every drop through charcoal vats that stand as tall as a good-sized room. Just to fill one vat takes the charcoal from three ricks of hard maple burned in the open air. That’s why our rickyard gets pretty full. And why it’ll never get empty. After a sip of Jack Daniel’s, we believe, you’ll be glad of that.
BACK ROW Clarence Rolman, 81. Lawrence Burns 66. Garland Dusenberry, 70, Charlie Walker 71 FRONT ROW BUC Fanning 75. Lee Gray 66; Lamont Weaver 67. Herb Fanning 78
JACK DANIEL’S Tennessee Whiskey is made just like it was over a century ago. Our retirees here help see to that.
These men learned their jobs from Lem Motlow (who learned it himself from Jack Daniel). And they’ve passed on their knowledge to the younger generations who make our whiskey today. Our retirees can tell you more about whiskey-making than any men we know. And there isn’t one of them who recommends any meddling with the rare sippin’ taste of Jack Daniel’s.
If you’d like directions on how to get here, just write us.
JUST ABOUT EVERYONE who tours Jack Daniel’s Distillery wants their photo snapped with Mr. Jack.
And our guides are pleased to make these photos. You see, we’re proud of Mr. Jack and his whiskey and the medals he won. And prouder still to maintain a tradition 115 years old. That’s why we hope you’ll pay us a visit sometime soon. We’d be flattered to show you around the distillery. And equally pleased to snap your picture with the man who started it all.
If you’d like to know more about our water and our Hollow, just write us.
PEOPLE ALWAYS ASK how far Jack Daniel’s cave spring goes back. The answer is way back.
We don’t rightly know how deep into the Tennessee hills our limestone spring meanders. But since several adventuresome citizens have tried to explore it, we know it goes farther than a person can. We also know it flows at 56° year-round, is totally iron-free and superb for whiskey-making. True, we can’t say where this pure water starts out. But we’re plenty glad it ends up in Jack Daniel’s Whiskey.
If you’re a friend of Jack Daniel’s, drop us a line. We’d like to get to know you.
NO MATTER WHERE THEY play the World Series this year, we’ll be listening here in Jack Daniel’s Hollow.
Making our old-time whiskey is a slow, slow process that can’t be hurried along. So happily, our employees will have plenty of time to hear the play-by-play. Of course, there’s no telling what two teams will play in this year’s series. But we hope you’ll find time to tune in. And to enjoy each game with a sip of Jack Daniel’s, no matter who comes out ahead.
If you’d like to know more about Mr. Jack, let us hear from you.
JACK DANIEL’S STATUE generally needs a good scrubbing after the fall rains and there’s always someone willing to do it.
Jack Daniel was a proud man. He was proud of the Hollow and his whiskey and the medals it won. We’re proud of the same things-and of Mr. Jack. That’s why Lem Motlow had this statue made. And we’re nearly as particular about keeping it clean as we are making Jack Daniel’s Whiskey just the way he always did. A sip, we believe, will tell we feel the way we do.
Charcoal Mellowed • Drop • By Drop
Tennessee Whiskey • 90 Proof • Distilled and Bottled by Jack Daniel Distillery Lem Motlow, Prop., Inc., Route 1, Lynchburg (Pop. 361), Tennessee 37352
Placed in the National Register of Historic Places by the United States