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Magazine Ads, Mixed Drink Recipes

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 04-April

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 04-April
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Hennessy Cognac Brandy

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Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 04-April, p.003
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 04-April, p.003

HENNESSY Cognac Brandy

The Brandy Cocktail has been popular for generations, here and abroad. On both sides of the Atlantic, it has been recognized that enjoyment of this delightful cocktail at its best calls for the use of Three-Star Hennessy. For the quality, bouquet and “clean” taste that make Hennessy the preferred alter-dinner liqueur make it the logical choice for any brandy drink.

84 PROOF

⋆ QUALITY
⋆ BOUQUET
⋆ CLEAN TASTE

Insist on HENNESSY in a Brandy Sour • Brandy-and-Soda • Brandy Flip • Brandy Fizz • Mint Julep • Side Car • Slinger Cocktail • Old-Fashioned • Alexander Cocktail • Pousse Café

Distilled and bottled at Cognac, France. JAs. HENNESSY & Co. Established 1765

Sole Agents for the United States: Schieffelin & Co., New York City • Importers since 1794

Hennessy Cognac

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Cocktails by Country
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