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Magazine Ads, Mixed Drink Recipes

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 02-February

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 02-February
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Hennessy Cognac Brandy

STINGER COCKTAIL

1 part ⋆⋆⋆ Hennessy
1 part White Creme de Menthe
Mix in shaker with a little ice and serve in cocktail glass.

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 02-February, p.023
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 02-February, p.023

February, 1938

HENNESSY
COGNAC BRANDY

Among the most popular cocktails of the day is the Stinger. People like its flavour … and hosts find an added advantage in the simplicity of its preparation. The selection of the brandy is important. Discriminating hosts wisely choose Three-Star Hennessy … to give their guests the benefit of all the quality, bouquet and “clean” taste that make Three-Star Hennessy the preferred liqueur the world over.

⋆ QUALITY
⋆ BOUQUET
⋆ CLEAN TASTE

Insist on HENNESSY in a
Side Car • Brandy-and-Soda • Old-Fashioned • Brandy Daisy • Brandy Flip • Brandy Cocktail • Brandy Sour • Brandy Fizz • Mint Julep • Pousse Café

Distilled and bottled at Cognac, France. JAs. HENNESSY & Co. Established 1765
Sole Agents for the United States: Schieffelin & Co., NEW YORK CITY • IMPORTERS SINCE 1794

Hennessy Cognac

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
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  • Cocktails by Country
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  • Ingredients for Mixed Drinks
  • Magazine Ads
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