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Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 01-January

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 01-January
Magazine Ads
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 01-January, p.163
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1938, 01-January, p.163

January, 1938

HENNESSY
COGNAC BRANDY

The first shipments of Hennessy Cognac Brandy were sent from France in 1765 to Captain Richard Hennessy’s own friends in Ireland. It was not long before its fame had encircled the globe. For generations, discriminating people the world over have enjoyed this flawless Cognac as a delightful afner-dinner liqueur, preferring it for its uniform quality, bouquet and “clean” taste. It is the same discernment that today insists upon Three-Star Hennessy for Hennessy-and-Soda, Side Cars, Old-Fashioneds (with orange bitters), Stingers, Brandy Sours, Egg Nog, Fish House Punch, Brandy Slings and Brandy Flips. (Three-Star Hennessy deserves a place on your Christmas gift list.)

Distilled and bottled at Cognac, France.
JAs. HENNESSY & Co. • Established 1765

SOLE U.S. AGENTS: Schieffelin & Co., NEW YORK CITY • IMPORTERS SINCE 1794

Hennessy Cognac

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Cocktails by Country
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  • Ingredients for Mixed Drinks
  • Magazine Ads
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  • Mixed Drinks
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