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Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1937, 05-May

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1937, 05-May
Magazine Ads
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1937, 05-May, p.143
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1937, 05-May, p.143

May, 1937

The little town of Cognac has changed little in the century and three-quarters since Hennessy Cognac Brandy was first given to an appreciative world. Peasant vintners still bring their choicest “crus” to the Hennessy establishment. Hennessy Cognac Brandy is still made by the old-fashioned “pot still” method. The uniformity of Three-Star Hennessy, generation after generation, is one of the factors that make it the preferred liqueur.

84 PROOF

⋆ FLAVOUR
⋆ BOUQUET
⋆ CLEAN TASTE

HENNESSY
COGNAC BRANDY

Sole Agents for the United States: Schieffelin & Co., NEW YORK CITY • IMPORTERS SINCE 1794

Hennessy Cognac

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books