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Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1936, 01-January

Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1936, 01-January
Magazine Ads
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1936, 01-January, p.173
Hennessy Cognac, Brandy Print Ad from Esquire Magazine, 1936, 01-January, p.173

January, 1936

HENNESSY
COGNAC BRANDY

To properly appreciate the “clean” taste and wonderful bouquet that distinguish Hennessy from common brandies, one should sip it slowly, after first warming the glass in the hand … To gulp Hennessy is a slight to the exceeding care and patience with which the wine is made and the brandy distilled and matured. Distilled and bottled at Cognac, France.

Sole Agents for the United States:
Schieffelin & Co., New York City. Importers since 1794

Hennessy Cognac

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books