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Magazine Ads, Mixed Drink Recipes

G&W Whiskey Print Ad from Esquire Magazine, 1936, 11-November

G&W Whiskey Print Ad from Esquire Magazine, 1936, 11-November
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for G&W Blended Whiskey

G&W’s new “Drink of the Month”

“The Great White Way”

G&W’s Drink of the Month for October
White of ½ Egg
¾ jigger G&W Two Star, Five Star or Seven Star Blended Whiskey
¼ jigger Port Wine
Juice of ¼ Lemon
½ teaspoonful Sugar
Shake well, strain into glass, add a slice of pineapple … and let G&W’s mellow glow fortify you against Fall chills!

G&W Whiskey Print Ad from Esquire Magazine, 1936, 11-November, p.023
G&W Whiskey Print Ad from Esquire Magazine, 1936, 11-November, p.023

November, 1936

Leo Reisman says, “Swing It!”

Leo Reisman exchanges his baton for a cocktail shaker … and pours out a new cocktail that’s as smooth as the music of his popular orchestra! But it’s not the way he “swings” his shaker that produces such perfect harmony … it’s the rich, mellow G&W Whiskey that he puts in it!
Try Leo Reisman’s new number in your shaker and let your palate tune in on G&W’s “good whiskey” taste. Remember … there’s 104 years of fine liquor-distilling experience back of all G&W Whiskies and G&W Gins!

G&W SEVEN STAR BLENDED WHISKEY—90 PROOF. The Straight whiskey in this product is 6 years old, 35% straight whiskey, 65% neutral spirits distilled from grain.
G&W BONDED STOCK STRAIGHT BOURBON WHISKEY
G&W BONDED STOCK STRAIGHT RYE WHISKEY. Two velvet-smooth, full 100 proof … 7-year-old Bonded whiskies … Bottled in bond under the supervision of the Canadian Government. Available in flask pints and round quarts. (This whiskey is 7 years old.)

FREE—LEKTROLITE LIGHTERS!

G&W will give away Lektrolites for the best whiskey or gin recipes, sent in this month. Mail your favorite recipe now to win one of these amazing flameless cigarette Lighters. Address Gooderham & Worts, Ltd., Box 887S, Detroit, Mich.
Winners will be notified by Nov. 15, 1936.
(This offer not good in states where such offers art prohibited)

G&W Stands for Good Whiskey

GOODERHAM & WORTS, LTD., DETROIT, MICH. … Established 1832

G&W

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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