mixology.pro
  • Mixology Books
    • Ingredients for Mixed Drinks
    • Bar Equipment
    • Bartending Tips
    • History
    • Glassware
    • Menus
    • Magazine Ads
    • Mixed Drink Recipes
    • Vintage Books
  • Brands
    • Angostura Bitters
    • Bacardi Rum
    • Dubonnet Aperitif Wine
    • Four Roses Whiskey
    • G&W
    • Gilbey’s Dry Gin
    • Golden Wedding
    • Hennessy Cognac
    • Jack Daniel’s Tennessee Whiskey
    • Martini & Rossi Vermouth
    • Mount Vernon Whiskey
    • Old Mr. Boston
    • Signet
  • Cocktails
    • Absinthe
    • Aperitif
    • Bitter
    • Bourbon
    • Brandy
    • Calvados
    • Champagne
    • Cognac
    • Gin
    • Liqueur
    • Rum
    • Tequila
    • Vermouth
    • Vodka
    • Whiskey
    • Wine
Magazine Ads, Mixed Drink Recipes

G&W Whiskey Print Ad from Esquire Magazine, 1936, 10-October

G&W Whiskey Print Ad from Esquire Magazine, 1936, 10-October
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for G&W Blended Whiskey

“The Grand Slam”

G&W’s Drink of the Month for September
½ jigger G&W Two Star, Five Star or Seven Star Blended Whiskey
¼ jigger Italian Vermouth
⅛ jigger Curacao
⅛ jigger Lime Juice
Shake well with cracked ice … and pour out a drink that will trump the taste of the most critical connoisseur!

G&W Whiskey Print Ad from Esquire Magazine, 1936, 10-October, p.127
G&W Whiskey Print Ad from Esquire Magazine, 1936, 10-October, p.127

October, 1936

Two famous Brothers win new honors with their G&W “Drink of the Month”

“For a man who doesn’t drink, you certainly know bow to mix swell cocktails, Mac!” says Shepard Barclay, leading bridge authority.

“That’s because I know enough la make ’em wilt G&W whiskey!” says McClelland Barclay, noted painter and sculptor.

McClelland Barclay concocted this delicious new G&W Drink of the Month … his equally famous brother, Shepard Barclay, christened it. And just one sip will tell you why “The Grand Slam” is so popular at artist McClelland’s studio parties and at expert Shepard’s bridge games!
Try McClelland Barclay’s recipe next time you entertain. And to be sure you’ll pour perfect drinks out of the shaker, be sure you pour G&W Whiskey in it! There’s a G&W liquor for every purse and palate and, whether you pick a low-priced straight whiskey … a G&W Star blend … or one of G&W’s seven-year-old treats .., you get extra richness and extra smoothness at no extra price. 104 years of distilling experience is the secret of G&W’s “good whiskey” taste.

G&W SEVEN STAR BLENDED WHISKEY. G&W’s richest blend, 90 proof, 35% six year old whiskey, 65% neutral spirits distilled from grain.

FREE — GOLD ASH TRAY DESIGNED BY McCLELLAND BARCLAY

G&W offers a grand reward for each of the best whiskey or gin recipes received this month … a lovely, practical gift. It’s the popular Wild Ruse Petal Ash Tray, finished in 24 carat gold, designed by the world famous artist and sculptor. McClelland Barclay, who also created the cigarette box shown above. Your favorite recipe may win one, so send it in now to Gooderham & Worts, Ltd., Box 887S, Detroit, Michigan.
(This offer not good in states where such offers art prohibited)

G*W MILL FARM STRAIGHT BOURBON WHISKEY. The triumph of G&W’s 104 years of distilling experience, we believe it’s America’s biggest whiskey value! 90 proof, one year old, in round quarts and flask pints, Mill Farm is made right … tastes right … is priced right.

G&W Stands for Good Whiskey

GOODERHAM & WORTS, LTD., DETROIT, MICH. … Established 1832

G&W

Previous articleG&W Gin Print Ad from Esquire Magazine, 1936, 07-JulyNext article G&W Whiskey Print Ad from Esquire Magazine, 1936, 11-November

About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books

Tags

Aalborg Akvavit Absolut Vodka Ancient Age Angostura Bitters Bacardi Dark Rum Bacardi Gold Reserve Rum Bacardi Light Rum Bacardi Rum Beefeater Gin Black Velvet Canadian Whisky Bols Bols Liqueur Bombay Dry Gin Calvert Extra Whiskey Canadian Club Whisky Cointreau Liqueur Drambuie Liqueur Dubonnet Aperitif Wine E&J American Brandy Fee Brothers Bitters Fernet-Branca Liqueur Four Roses Whiskey G&W Giffard Liqueur Gilbey's Dry Gin Glenfiddich Scotch Whisky Golden Wedding Grand Marnier Liqueur Hennessy Cognac Jack Daniel’s Tennessee Whiskey Jim Beam Bourbon Johnnie Walker Scotch Whisky Kahlúa Coffee Liqueur Martini & Rossi Vermouth Mount Vernon Whiskey Old Mr. Boston Perrier Mineral Water Puerto Rican Rum Scrappy's Bitters Signet Smirnoff Vodka Stolichnaya Vodka Three Olives Vodka White Label Scotch Wild Turkey Bourbon

Search

2019 - 2024 mixology.pro All rights reserved.
Privacy Policy

Search

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books