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Magazine Ads, Mixed Drink Recipes

G&W Whiskey Print Ad from Esquire Magazine, 1936, 06-June

G&W Whiskey Print Ad from Esquire Magazine, 1936, 06-June
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for G&W Blended Whiskey

“Old Smoothie” … G&W’s

Thirst-Quencher for May
1 jigger G&W Seven Star, Five Star or Two Star Blended Whiskey
¼ jigger Dry Sherry
2 Dashes Grenadine
Juice of ¼ Fresh Lime
Stir well with cracked ice … serve in a cocktail glass … and savor G&W’s rich “good whiskey” flavor that’s as mellow as May!

G&W Whiskey Print Ad from Esquire Magazine, 1936, 06-June, p.145
G&W Whiskey Print Ad from Esquire Magazine, 1936, 06-June, p.145

June, 1936

Here’s JACK DENNY’S recipe for the new G&W “Drink of the Month”

HE CALLS IT “OLD SMOOTHIE”

You’ve applauded Jack Denny’s music … and now you’ll toast his skill as a drink-mixer! For May, the popular orchestra leader comes to the aid of your parties with a thrilling new “Drink of the Month.”
Try Jack Denny’s recipe in your shaker. But … fair warning! … you need mellow G&W whiskey to mix an “Old Smoothie” that will taste like its name! For G&W whiskies have an extra smooth, extra rich flavor that makes any drink … mixed or “neat” … taste better. That’s because G&W has been making good whiskey for 104 long years. No other distiller on the whole North American continent can match G&W’s experience!

G&W 7 Star Blended Whiskey, 35% Six Year Old Whiskey, 65 Neutral Spirits Distilled from Grain.

FREE… COMBINATION COASTERS AND BRIDGE SCORERS!

What is your “pet” whiskey or gin recipe? Will you share it with us? For every recipe accepted we will give one of these novel and useful bridge party sets. Fight gay, colorful combination coasters and bridge scorers in each set! Recipes will be selected and winners notified by June 15th, so mail your recipe now to: Gooderham & Worts, Ltd., Box 887, Detroit, Mich.

G&W GOLD LABEL STRAIGHT BOURBON WHISKEY. Extra rich, velvet-smooth. Aged seven years in wood. Bottled in Canada. 100 Proof.
G&W GOLD LABEL STRAIGHT RYE WHISKEY. Bottled in Canada after seven years in wood. Full bodied yet mellow. 100 Proof.

G&W Stands for Good Whiskey

GOODERHAM & WORTS, LTD., DETROIT, MICH. … Established 1832

G&W

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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