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Magazine Ads, Mixed Drink Recipes

G&W Whiskey Print Ad from Esquire Magazine, 1936, 05-May

G&W Whiskey Print Ad from Esquire Magazine, 1936, 05-May
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for G&W Blended Whiskey

The G&W “Drink of the Month!”

“April Showers”

2/3 jigger G&W Two Star, Five Star or Seven Star Blended Whiskey
1/3 jigger French Vermouth
1 dash Bitters
1 dash Grenadine
Stir with cracked ice according to Hal Kemp’s advice … and pour yourself a cocktail that’s as exhilarating as spring!

G&W Whiskey Print Ad from Esquire Magazine, 1936, 05-May, p.013
G&W Whiskey Print Ad from Esquire Magazine, 1936, 05-May, p.013

May, 1936

HAL KEMP broadcasts “April Showers” G&W’S GRAND NEW “Drink of the Month…”

Using too much or too little of the ingredients will spoil any recipe. Better use your jigger and measure carefully—unless you’re a professional bartender and can mix your drinks by eye!”

“Remember you’re mixing a cocktail, not making whipped cream! Stir the drink gently and stir it for about a minute and you’ll be rewarded with a smooth, perfectly blended cocktail.”

You’ll thank Hal Kemp, popular radio star and orchestra leader at the Hotel Pennsylvania, New York, for his mixing hints when you make this delicious new “Drink of the Month.” And you’ll thank G&W for its full, satisfying flavor when you taste it!
For remember—it’s the whiskey that counts in a cocktail, just as it does in a highball. And G&W whiskies are so rich that you can’t drown out their flavor no matter what you mix them with. You’ll marvel at their extra smoothness … whether you choose one of G&W’s seven-year-old treasures, a Star blend, or a low-priced straight whiskey. It’s G&W’s 104 years of fine liquor distilling experience that makes the big difference in taste!

FREE—This Handsome Cocktail Shaker—Made of frosted glass—13 inches high—this is an attractive and practical shaker for your cocktail parties. And you may get one FREE! 500 shakers will be given away this month for whiskey and gin recipes accepted for use by G&W. Send in your favorite recipe now to Gooderham & Worts, Ltd., Box 887, Detroit, Mich.

G&W GOLD LABEL STRAIGHT BOURBON WHISKEY. A taste-treat that’s been aged in wood for 7 years in Canada. 100 proof.
G&W GOLD LABEL STRAIGHT RYE WHISKEY. Rich and full-bodied. Mellowed in wood in Canada for 7 years. 100 proof.

G&W Stands for Good Whiskey

GOODERHAM & WORTS, LTD., DETROIT, MICH. … Established 1832

G&W

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Cocktails by Country
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