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Magazine Ads, Mixed Drink Recipes

G&W Whiskey Print Ad from Esquire Magazine, 1936, 04-April

G&W Whiskey Print Ad from Esquire Magazine, 1936, 04-April
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for G&W Blended Whiskey

Chase March Chills with the

G&W “Southern Belle”

2/3 jigger G&W Two Star, Five Star or Seven Star Blended Whiskey
1/3 jigger Italian Vermouth
1 dash Orange Juice
3 sprigs Mint
1 dash Picon Bitters
Crush mint before adding other ingredients. Stir slowly with cracked ice for 1 minute. Strain … and treat yourself to a cocktail that will warm the cockles of jour heart!

G&W Whiskey Print Ad from Esquire Magazine, 1936, 04-April, p.175

April, 1936

Vincent Lopez, Famous Orchestra Leader … tells you how to mix “The Drink of the Month”

Spring this grand G&W “Drink of the Month” on your guests the next time you entertain. And to win a reputation as an expert drink-mixer, take these tips from Vincent Lopez, famous orchestra leader of the Ambassador Hotel, New York:Remember—the purpose of ice is to cool the cocktail, not dilute it. Don’t use too much.
Remember—the purpose of ice is to cool the cocktail, not dilute it. Don’t use too much.
To pour out a clear, perfectly balanced drink—stir it instead of shaking it. Shaking melts the ice too fast, producing a weak, muddy-looking cocktail.
To be sure your cocktails will taste right, be sure your whiskey is made right. Use a whiskey that’s smooth and flavorful whether you drink it in a cocktail or highball—use G&W! G&W whiskies are the products of the oldest distillery on the whole North American continent. Extra years of experience is the secret of their extra good taste!

$5.00 Cash for YOUR Favorite Recipe!

What’s your nomination for the “Drink of the Month”? What’s your favorite recipe—old or new? We will pay $5.00 in cash for each whiskey or gin recipe accepted for publication in our advertising or recipe booklets. Mail your suggestion to Gooderham & Worts, Ltd., Box 887, Detroit, Michigan.

G&W GOLD LABEL STRAIGHT RYE. Rich, full-bodied, yet mellow rye whiskey. Aged 7 years in the wood.
G&W GOLD LABEL STRAIGHT BOURBON. A bourbon whiskey treasure. Mellowed. 7 years in the wood.

G&W Stands for Good Whiskey

G&W

Next article G&W Whiskey Print Ad from Esquire Magazine, 1936, 05-May

About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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