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Magazine Ads, Mixed Drink Recipes

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1938, 05-May

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1938, 05-May
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Gilbey’s Dry Gin

The GIMLET as they make it in MALTA

Historic little Malta has its own version of this delicious drink that is famous from Gibraltar to Istanbul. You take
One jigger of Gilbey’s Dry Gin
Half a jigger of lime juice
Slice of lemon or lime .. very thin
A dash of bitters, if you like
Cracked ice
Water as desired.

Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1938, 05-May, p.181
Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1938, 05-May, p.181

May, 1938

The World’s GREAT DRINKS begin with GILBEY’S GIN

CALL the roll of’ the world’s great gin drinks, and you get a most amazing picture of Gilbey’s Gin. For very quickly you discover that whether it’s a Martini in London or a Gimlet in Malta, a Gin and Tonic at Nairobi or a Gin Sling at the Bombay Yacht Club … the chances are always that the barman begins by reaching for the Gilbey’s bottle!
Only natural, of course, for Gilbey’s has been one of the world’s international favorites for over 80 years. But remember, this very “world-wideness” of Gilbey’s means millions of men for generations past have found that Gilbey’s makes great drinks greater. Which is a tip for you whenever you order or mix a Martini or Fizz or Tom Collins!

Your Guide to National Distillers Good Liquors

Copyright 1938, National Distillers Products Corp., N. Y.
Gilbey’s Gin is made from 100% Grain Neutral Spirits.
90 Proof

Gilbey’s Gin Plants in England, Australia, Canada, and Cincinnati, Ohio

Gilbey's Dry Gin

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
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