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Magazine Ads, Mixed Drink Recipes

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 03-March

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 03-March
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Four Roses Whiskey

To make a Mardi Gras Cocktail

Into a heavy mixing glass, put 1 lump of Sugar, 2 dashes Angostura Bitters and 2 dashes Peychaud’s Bitters. Crush Sugar. Add 1 jigger Four Roses Whiskey and cracked ice, und stir. Now into chilled cocktail glass put 1 dash Absinthe (or Pernod). Roll Absinthe about glass and throw away. Into this glass strain mixture from mixing glass, squeeze twist of Lemon Peel on top, and serve.

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 03-March, p.135
Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 03-March, p.135

Let’s go to New Orleans for dinner tonight

Tonight, in your own home, enjoy one of the biggest features of a New Orleans dinner—the famous Mardi Gras cocktail.
Only don’t try to make this cocktail with ordinary whiskey. Make it as New Orleans makes it, with genuine old-fashioned American whiskey. With Four Roses Whiskey!
For here is whiskey smooth as a Louisiana lullaby—with the mellow heartiness that has always distinguished the finest American liquor. Four Roses is made by the slow. costly old-fashioned method, and has that special flavor that comes only from Kentucky and Maryland limestone water.
Insist on Four Roses at your store. Have your drinks made with it at hotels and restaurants—and enjoy the finest mixed drinks ever made.

Frankfort makes a whiskey for every pocketbook: Paul Jones, Antique, Old Oscar Pepper, Mattingly & Moore, Shipping Port.

“Irvin S. Cobb’s Own Recipe Book”—nearly 100 selected recipes. Send 10c in stamps for your copy. Address Frankfort Distilleries, Incorporated, Dept. 403, Louisville.

Four Roses Whiskey
Made by Frankfort Distilleries of Kentucky and Maryland
America’s largest independent distillers

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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