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Magazine Ads, Mixed Drink Recipes

Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 11-November

Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 11-November
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Four Roses Whiskey

Here’s The World’s Best Nightcap!

Dissolve one piece of Sugar in a little hot water. Add 1 piece of Cinnamon, 1 piece of Lemon peel, several Cloves and 1 drink of Four Roses Whiskey. Fill glass with hot water and sprinkle a little Nutmeg on top.

Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 11-November, p.141
Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 11-November, p.141

November, 1934

End for a perfect day

In that last quiet hour at the end of the day, “when you’re left alone with your thoughts”.
Ah, there’s nothing like a good whiskey toddy then! But don’t try to make a good toddy with ordinary whiskey. Use Four Roes and get a toddy that will make you thankful the weather is cold.
For Four Roses is soft and glowing as moonlight. Because it’s made in the old-fashioned way—from the finest, hand-made, aged-in-the-wood whiskies. No tricks!
Only distillers born and bred in the best whiskey-making tradition could produce such a liquor. And Frankfort is that kind of a distilling organization. It has been making fine, whiskey for four generations.
Ask for Four Roses at any good liquor store—and at hotels or restaurants. It comes sealed in the patented Frankfort Pack that must be destroyed before the bottle within it can be removed.
Send 10c in stamps for “Irvin S. Cobb’s Own Recipe Book,” written as only that famous author could write it. Address Frankfort Distilleries, Incorporated Dept. 402, Louisville.

Four Roses
Made by Frankfort
Louisville • Baltimore

Three other famous Frankfort whiskies
• Paul Jones • Old Oscar Pepper • Antique 

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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