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Magazine Ads, Mixed Drink Recipes

Dubonnet Print Ad from Esquire Magazine, 1940, 08-August

Dubonnet Print Ad from Esquire Magazine, 1940, 08-August
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Dubonnet Wine

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Dubonnet Aperitif Wine Print Ad from Esquire Magazine, 1940, 08-August, p.163
Dubonnet Aperitif Wine Print Ad from Esquire Magazine, 1940, 08-August, p.163

“Stand By” When the Heat Wave Is High

When the hot-weather man says, “Full steam ahead” … steer your course for an arctic highball with a vast amount of ice afloat in soda and lemon juice and … allow yourself plenty of “latitude” on “Debonair” Dubonnet. You’re bound to “come about” to this superior blend of fine French wines.

Note to smart hostesses: When friends drop in, remember Dubonnet is
Delicious 3 Ways:
1 The Hot-Weather Way: Jigger of Dubonnet, juice of ½ lemon or lime, ice and soda to taste.
2 The French Way: Dubonnet straight, well-chilled.
3 The American Way: Dubonnet cocktail—half gin, half Dubonnet; stir with ice, add twist of lemon peel.

The Great French Appetizer
DUBONNET
Straight or Cocktail
Aperitif Wine—Alcohol18% by Volume—Copyright 1940, Schenley Import Corp., N. Y.

Dubonnet

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books