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Crow Light, Light Whiskey Ad from Sports Illustrated in 1974

Crow Light, Light Whiskey Ad from Sports Illustrated in 1974
Magazine Ads
Crow Light, Light Whiskey Ad from Sports Illustrated 1974
Crow Light, Light Whiskey Ad from Sports Illustrated 1974-03-18

Listen:

You’ve tried some whiskeys that growl. Now try a new kind of whiskey. Crow Light. It whispers.

Take a sip of Crow Light. We think you’ll agree that other whiskeys even the lightest Scotch, smoothest Canadian or mildest Blend – taste heavier by comparison.

That’s fitting. Crow Light is an entirely new and different kind of whiskey created to be the lightest whiskey ever made in America.

Lighter than Scotch, smoother than Canadian

Crow Light is light … lighter than Scotch. (That’s true in color, taste and strength). And if you think Canadian is the smoothest whiskey, try Crow Light. “Crow Light is smoother.” say the Canadian whiskey drinkers we’ve talked to.

Real whiskey down to its toes

Crow Light is real, 4-year-old whiskey, all right. But it’s distilled and aged a very special way. Result: Lightness no other kind of whiskey can touch. Some whiskeys growl. But Crow Light Whiskey whispers. And you can get a lot farther with a whisper than a growl.

Crow Light.

The whiskey that whispers.

Light Whiskey • Eighty Proof • Crow Distillery Company • Louisville, Kentucky

Crow Light, Light Whiskey Ad from Sports Illustrated 1974
Crow Light, Light Whiskey Ad from Sports Illustrated 1974-06-24
Crow Light, Light Whiskey Ad from Sports Illustrated 1974
Crow Light, Light Whiskey Ad from Sports Illustrated 1974-09-16

Now try Crow Light.

The whiskey that whispers.

Crow Light whiskey

Light Whiskey • Eighty Proof • Crow Distillery Company • Louisville, Kentucky

Crow Light, Light Whiskey Ad from Sports Illustrated 1974
Crow Light, Light Whiskey Ad from Sports Illustrated 1974-10-07
Crow Light, Light Whiskey Ad from Sports Illustrated 1974
Crow Light, Light Whiskey Ad from Sports Illustrated 1974-11-11

Crow Light

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books