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Cointreau Liqueur Print Ad from Esquire Magazine in 1936

Cointreau Liqueur Print Ad from Esquire Magazine in 1936
Magazine Ads
Cointreau Liqueur Print Ad from Esquire Magazine, 1936
Cointreau Liqueur Print Ad from Esquire Magazine, 1936, 01-January

Each Of These Cocktails Owes Its Life To Cointreau

From your favorite Side-Car to the mysteriously wonderful XYZ every cocktail on the Cointreau chart is alive with the vital elixir of Cointreau, the seductive liqueur. Broaden your acquaintance with Cointreau cocktails. Meet “Queen Elizabeth”, “White Baby”, “Little Devil”. To know them is one continuous delight.

A Cointreau cocktail to start the dinner … and for the perfect finale… COINTREAU itself!

The After Dinner Liqueur COINTREAU

Sole Importers: Browne Vintners Co., Inc., New York

Cointreau Liqueur Print Ad from Esquire Magazine, 1936
Cointreau Liqueur Print Ad from Esquire Magazine, 1936, 02-February

Even in the Dark it’s easy to recognize the square bottle you need for Cointreau cocktails

And such cocktails … From your favorite “SIDE CAR” to the mysteriously wonderful “XYZ”, every Cointreau Cocktail it on exotic sortie into the realm of now delights. Spend tonight enjoying the thrills of the seductive “WHITE LADY” … or the rollicking “WHITE BABY”.

LET THE COINTREAU COCKTAIL CHART BE YOUR GUIDE

The After Dinner Liqueur COINTREAU

Sole Importers: Browne Vintners Co., Inc., New York

Cointreau Liqueur Print Ad from Esquire Magazine, 1936
Cointreau Liqueur Print Ad from Esquire Magazine, 1936, 03-March

WHEN ORDINARY COCKTAILS BORE…

Reach for COINTREAU

. . . smooth harmony of cognac and orange . . . what seductive cocktails it makes. Order a Side-Car, a Silent Third, a White Lady. There’s an endless trail of fresh, delightful sensations waiting for you as you sample each exotic cocktail on the Cointreau chart.

The After Dinner Liqueur COINTREAU

Sole Importers: Browne Vintners Co., Inc., New York

Cointreau Liqueur Print Ad from Esquire Magazine, 1936
Cointreau Liqueur Print Ad from Esquire Magazine, 1936, 04-April

HOW MANY DIFFERENT COCKTAILS CAN YOU MAKE WITH COINTREAU?

…AND WE MEAN Different

Of course you know the Side Car. Now adventure further with Cointreau’s cocktail delights. Mix … Discover… Enjoy!

Sole U. S. Agents: Browne Vintners Co., Inc.

New York • Chicago • Los Angeles

The After Dinner Liqueur COINTREAU

Cointreau Liqueur Print Ad from Esquire Magazine, 1936
Cointreau Liqueur Print Ad from Esquire Magazine, 1936, 05-May

GOOD TASTE PRESCRIBES THE AFTER-DINNER LIQUEUR TRAY with the SQUARE BOTTLE of COINTREAU

All over the world Cointreau is the first choice of after-dinner liqueurs. The famous square bottle is a mark of fine living . . . and of consideration for your guests. Always serve Cointreau as the perfect finale to -he dinner.

P. S. Paris at home! Nothing shows off the host … or the maitre d’hôtel like Crepes Suzettes … French pancakes, glorified before your eyes with a Cointreau sauce, and served blazing! Ooo-la-la!

Exotic Cocktails not for Amateurs

Side-Car

  • Cointreau 1/3
  • Brandy (E. Remy Martin) 1/3
  • Lemon 1/2

Ice

Shake

White Lady

  • Cointreau 1/3
  • Gin (Burnett’s White satin) 1/3
  • Lime 1/2
  • Sweet Cream 1/6

Ice

Shake

Silent Third

  • Cointreau 1/3
  • Scotch (White Horse) 1/3
  • Lime 1/2

Ice

Shake

Send for our Exotic Cocktails Recipe Card

Sole U. S. Agents: Browne Vintners Co., Inc., 630 Fifth Ave., New York

 

Cointreau Liqueur

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books